Ecommerce Experience

In Q2 of 2020, American consumer spending was down 34.6% on an annualized basis. Seeing that personal consumption makes up over two-thirds of the GDP, the decline has been a pain point for many retailers, including those in the furniture industry. As Americans are spending more time at home, however, furniture retailers have an opportunity to reach customers who are unhappy with their seating arrangements in a unique way. That's why ecommerce has become such a useful tool for furniture retailers across the country and, with more stores turning to ecommerce, it’s important to differentiate and elevate your business’ platform.

Like many businesses, furniture retailers have had to turn to online sales to reach customers during this COVID-19 crisis. (For scale, PayPal Holdings Inc. reported a 30% increase in activated customers since the pandemic began.) With so many companies moving their sales capabilities online, it's important to find a way to stand out amongst competitors. Creating an online customer experience akin to the in-store experience is one critical way to differentiate your brand. The more receptive your customers are to your ecommerce platform, the more you can expand your reach within and outside of local communities, creating room for a larger customer base to grow.